Streetwize Process

For over 19 years, Streetwize has been developing entertaining, relevant and credible resources for young people and other hard to reach groups.

The effectiveness of these resources can be credited to our unique proven research method, the Streetwize Process.

The Streetwize Process consists of distinct phases in consultation, qualitative research, feedback, product development, and distribution. The case study below demonstrates the six key phases that form the Streetwize Process.

It looks at Spur of the Moment, a national campaign to target young people at risk of becoming involved in car theft, developed with funding from National Motor Vehicle Theft Reduction Council.

	Phase 1 - Project development Gathering information from focus groups, brainstorms and interviews. Producing Research report.
	Phase 2 - Talking with young people Identifying relevant situations and examples of the issue.
	Phase 3 - Product Development Filtering through the research and developing the comic.
	Phase 4 - Distribution Distributed to various organisations such as high schools, colleges, youth agencies, counselors and indigenous organisations.
	Phase 5 - Promotion Sponsored advertising e.g.Val Morgan ads at the cinema and radio coverage such as TripleJ.
	Phase 6 - Evaluation Evaluate response from target groups.