For over 20 years Streetwize has been developing entertaining, relevant and credible resources for young people and other hard to reach groups.

The effectiveness of these resources can be credited to our unique proven research method, the Streetwize Process.

The Streetwize Process consists of distinct phases in consultation, qualitative research, feedback, product development, and distribution.

The case study below demonstrates the six key phases that form the Streetwize Process.
It looks at Spur of the Moment, a national campaign to target young people at risk of becoming involved in car theft, developed with funding from National Motor Vehicle Theft Reduction Council.

Phase One: Project development

Phase Three: Product Development

Phase Four: Distribution

Phase Five: Promotion

Phase Six: Evaluation

Spur of the Moment Campaign
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Phase One: Project Development
In 2000, Streetwize developed Spur of the Moment comic with funding from NRMA, to discourage young people between the ages of 15 and 25 from becoming involved in car theft.

In 2002, this project was extended to include the screening of a 30 second animation and an Educator’s Kit, with funding from the National Motor Vehicle Theft Reduction Council.

Phase Two: Talking with Young People
Mainly just for joyriding. They don’t steal ‘em to make money just for fun. It’s really just the thrill of driving around that gets you into it.
Young Sydney person – during the consultation process

This phase includes consultation with field experts and practitioners as well as in depth interviews and focus group discussions with the target group, in this case, young people aged 15 to 25 years, and at risk of becoming involved in car theft.

Phase Three: Product Development
80,000 Spur of the Moment comics
8,000 Educator’s Kits
30 second Ride of Your Life animation
8,000 CD ROMS

Phase Four: Distribution
68,033 comics delivered to over 8,000 contacts including high schools, juvenile detention centres, Indigenous organisations.

Multiple copies delivered to 6,300 contacts selected because of their access to the target group – community legal centres and adult and juvenile detention centres.

5,286 of those contacts received the Educator’s Kits and Ride of Your Life animation on CD rom.

Ride of Your Life animation screened on television networks including Network Ten, Nine Network Sydney and WIN TV in all states except Western Australia.

Phase Five: Promotion
A national cinema advertising campaign, partially sponsored by Val Morgan Cinema Advertising. Significant media coverage including a Triple J program involving interviews with young people from the Handbrake Turn program.

Phase Six: Evaluation
It shows that stealing cars is not a cool thing to do. If you get caught your name goes on the record and later when you want a decent job you’re stuffed, your name’s dirty.
Young person from Merrylands Youth Centre

I think the comic is very effective in reaching young people, it holds their attention to read the whole comic. I’d give it ten out of ten.
Worker from Newcastle Youth Services

Streetwize kept us up to date with where the project was at, met deadlines and undertook extensive research to ensure that our Spur of the Moment and Ride of Your Life communications were spot on for our target audience. We have received a fantastic response from our stakeholders to the Streetwize products.
Ray Carroll, Executive Director, NMTRV

Evaluation of the Streetwize process
Streetwize resources have been reviewed in over twenty-three independent evaluations both here ad overseas. The reports have consistently shown that comics are more successful than other print media in getting information to young people.

Research has shown that 80% of young people recalled the main message of a Streetwize comic up to four months after they had read it.

Research has also shown that young people are more likely to pass Streetwize resources onto their friends – in fact, every Streetwize comic is read by an average of 8 people!